Wide and Philips deliver a wide range of unique products & services through the "Digital Arena Experience" program - shaping the next generation stadiums. Throughout every area our ambition is to deliver great spectator experience and maximising revenues.
SK Brann, Norway - The Digital Arena
Wide and Philips have implemented the Digital Arena Experience program, containing Large LED Screen for game entertainment and information, LED fascia Boards for advertising and LCD screens in hospitality and retail areas. View the video.
The Digital Arena program, implemented by Wide and Philips, covers Club TV, Information channels and Advertising Channels at the arena at game day. The Club also has an extensive program for communicating with fans and partners through web and mobile services. Public broadcasting of Club TV is being planned for the 2009 season.
The Digital Arena Experience
Wide Media Group and Philips have joined forces to turn large sports stadiums and public venues into exciting visual experiences. The new "Digital Arena Experience" is a complete change of paradigm for live signage as it opens new revenue streams towards advertisers and brands. Utilizing multi-channel output on LED screens, Fascia Boards, TV sets, handheld devices and managing control of lighting and communication are key elements in this revolutionary approach.
The "Digital Arena Experience" is the answer to the crucial questions:
- How to design the visual arena to maximise REVENUES?
- How to give the audience an unforgettable EXPERIENCE?
- How to make the best use of the arena EVERY DAY of the year
A new and unique holistic approach
Unlike any others, Philips and Wide are able to deliver a wide range of products, services, tools and applications - together shaping the next generation stadiums and public venues. The Digital Arena offering covers these areas:
- Advertising and Signage
- Hospitality products
- Media Management and Operations
- Communication products and tools
- Lighting for outdoor and indoor
- Security and Mandatory products
For more information and a overview of products and sevices within each area, please navigate usinge the tabs above.