Wide Media Group

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SK Brann, Norway - The Digital Arena

Wide and Philips have implemented the Digital Arena Experience program, containing Large LED Screen for game entertainment and information, LED fascia Boards for advertising and LCD screens in hospitality and retail areas. View the video.

SK Brann to deliver ultimate viewing experience

SK Brann have decided to take a step into the stage of defining new entertainment experiences at Football stadiums, when a new 60 sqm+ screen with Ambilight is scheduled to be ready at Brann Stadium for the 2009 season. “This is good news for spectators, and is also showing that the club really is driving entertainment and viewing experiences for their audience to the high-end.

The screen will be among the biggest Stadium Screens in Europe.”, says Odd Arne Blindheim, Director at Wide Media Group. The pre-game entertainment, sending live from ClubTV studio, mixed with music, video footage, competitions and fun – will enter into a new era. In 2006 we started a development program with the club. It has turned out to be very successful – also in the terms of return on investment for the club. As our clients are clubs and venues on the international arena, we are very pleased to announce that a club in our home town is leading the way in maximizing the spectator experience in Football”

 “Ambilight” is a Philips developed solution to combine TV images with LED coloring that make the viewing experience better. Expertise from Philips Vidiwall and programming from Wide Media Group will make this an exciting project, again turning the viewers experience to a new level.